Counterargument
DO NOT DISSOLVE THE DDA

The following counterargument to VersagiVoice's recommendation to dissolve the Downtown Development Authority is written by Sandy Johnson. In contrast to the extensive detail which Johnson presents in her paper, she provided the following laconic reply to a request for a biographical sketch.
Chamber - 1990 - 2002 - Treasurer; DROA - Mid 80's thru early 90's - President; DDA - Member - 4 years - Late 90's; DTRO Business Owner - 1982 to 1996; Parking Committee - 90's; Trolley Committee - 90's; Commercial Real Estate - Almost 10 years at Huntington Real Estate Group.
[Rearrangement into columns and colored headlines are the only changes to Johnson's document.]

Also see Restructuring    

DO NOT DISSOLVE THE DDA

While I agree that the DDA is occasionally dysfunctional, as seems true of all public bodies, I disagree that the solution is dissolution.  There is absolutely no valid reason to dissolve a body that has and continues to make so many beneficial contributions.  As a self-proclaimed management consultant, I think we should trace the root causes of any dysfunction and then implement necessary changes. 

There have been various reasons for its occasional dysfunction, many of which they had little control of.  During the first years of its existence, few tax revenues were flowing in because property values were declining, ergo declining tax revenues.  Then for more than a dozen years, the tax revenues were diverted to repay Woodward / 696 debt and toward other politically favored projects.  When the DDA finally saw a return on its investment at Woodward / 696, sale proceeds were diverted to shore up the City’s budget.  Of late, the uncertainty of availability of future funds has stifled meaningful planning efforts. 

The DDA was created as a separate legal entity, in part to remove ‘the politics’, which admittedly hasn’t happened. Too bad the Legislature didn’t have the foresight to allow the Board to be nominated and /or selected by its stakeholders.  Its charge differs in scope from other City committees.  It’s unlike Traffic, Planning and ZBA committees, whose primary function is to analyze petitioner and staff provided data, and after careful and thoughtful review, vote yes or no on a petitioner’s request.  The DDA on the other hand, creates programs, initiatives, policies, etc., a labor-intensive, time-consuming endeavor for a volunteer Board with full-time jobs.  

Functional

As a ‘working’ Board, it is appropriate, not dysfunctional, for the DDA to discuss the details of streetscaping, banners, benches, events, committees, policies and everything else at the table.  This “transparency” is welcome and valuable to the tax-paying public, versus discussion of these topics at off-camera meetings.  In fact, I strongly recommend Podcasts of DDA meetings.  Most of their constituency does not have Royal Oak cable and this would make meetings available to many more, plus the benefit of 24 / 7 access.

Streetscaping

The DDA was criticized for having lengthy discussions at the table on this topic.  This remains a contentious issue, not just cost allocation, but also which streets are selected.  There was consensus that the DDA should pay 100% of the costs to streetscape around City owned properties, but they parted ways when deciding how much the DDA should contribute to the cost for privately owned properties.  Much of what the DDA undertakes is precedent setting and requires research and discussion by the Board and not just a yes or no vote.  Contentious policy issues deserve extra review. 

Main Street Committees

The DDA was criticized for it’s handling of the Main Street Committees, in particular the Promotion Committee.  I believe as a ‘working’ Board, they are too few in number.  The experiment of a nine-member Board has slowed down their accomplishments, evidenced by recent discussions to start meeting twice a month to stay on top of the many items on their plate.  As a solution, I recommend that they immediately fill the four vacant seats with downtown retailers.  Have them oversee the Promotions Committee.  They have not only the insight on which events and promotions are beneficial, but also the execution experience.  Give them a budget to work with.  Create and fill the position of a contract events coordinator to assist them.  The DDA’s purpose for years was primarily brick and mortar projects, and it is true their transition into other endeavors has proven challenging, but it is not something they’re unable to conquer with a little more time to adapt to their ever-growing role.

Financial

Parking

In 1967, the City created the CBD zoning classification to promote economic growth by having the City assume the responsibility of furnishing necessary parking facilities.  This provided the opportunity to achieve the more compact private development deemed necessary to generate the intensive pedestrian activity desired downtown.  For 20 +/- years, the lions share of parking acquisition costs have been paid for by the DDA.

The DDA paid 85% of the cost for the parking structure at 3rd & Lafayette.  Last payment in 2004.

The DDA pays 50% (currently 100%) of the debt for the parking structure at 6th & Lafayette.

The DDA paid 100% of the cost of the parking lot behind Bastones.

The DDA has fulfilled most of the City’s financial obligation to supply parking, and flush parking revenues have provided a steady stream of cash to help the City out during recent budget deficits.  The results of the new Parking Study aren’t back yet, but if it calls for more parking, which I expect, who would pay for that if the DDA were dissolved?  Who would pay the cost to replace the 30 +/- year-old Center St. Structure when that is necessary if the DDA were dissolved?  The City is in no position to live up to its obligations right now.

Washington Square Plaza

In the early 80’s, the DDA agreed to lease one floor of the Washington Square Building so that financing could be secured for renovation, although the DDA never had to follow through on that commitment.  Many people point to this renovation as one of the catalysts for the rebirth of downtown RO.

Baldwin Theatre

In the early 80’s, the DDA purchased what remained of some fire-damaged buildings.  There was great concern who would purchase these blighted buildings, and for what use. This acquisition and subsequent sale to Stagecrafters was another win for RO.

Woodward / I-696

In the mid 80’s the City Commission decided to capitalize on the coming I-696 expressway.  They instructed the Planning Commission to explore possibilities.  After collaboration with Oakland County, the concept of clearing 18 acres that bordered the planned expressway for a new development emerged.  The City utilized HUD loans, ULAL loans and CDBG money to acquire the properties. A Woodward / 696 DDA, Development Plan and a TIF were created.  Eventually, control was turned over to the DDA. It was believed that the TIF would capture the new tax revenues from the planned development to repay the loans.  Unfortunately, principle and interest came due before any new tax revenues were available, because no development occurred and City owned properties are tax-exempt.  It was believed that the Barton / Lafayette DDA (the downtown DDA) could loan money to the Woodward / 696 DDA to temporarily pay the debt, but that was not legally possible.  In 1992, they blended the districts so the downtown DDA could repay the debt.  Downtown TIF revenues were diverted for the next 12 years, the final payment occurring in FY 2004/05.   

Farmers Market / Courthouse

In the 90’s, Oakland County agreed to sell the Farmers Market to RO and the Courthouse wanted a new home.  The downtown DDA boundaries were expanded to include this new ‘Civic Center’ area to allow TIF revenues to be utilized for property acquisition costs.  TEA-21 grants and TIF revenue were used for streetscaping.  Counting their $500,000 contribution in 2005, the DDA has contributed $1,500,000 +/- to this endeavor.  Many in RO consider this a “jewel” and the DDA has played a significant role.

Some Additional Contributions

The DDA pays $8,000 a year for maintenance of the Star Dream statue and $20,000 a year to DTE for downtown lights.  They gave $4,000 to fund the annual Tree Lighting at City Hall and also contributed to the relocation of the War Memorials.  Also costs of: streetscaping, trash receptacles, planter boxes, flowers, banners, holiday lights, a downtown guide, event funding, marketing, downtown maintenance, etc. 

Other Financial Considerations

Since its inception, the DDA has returned far more tax dollars to RO than the City would have otherwise collected, even if you only count the ‘physical’ items.  The dollar value of the other benefits of having the DDA aren’t as easily quantifiable but equally valuable: helping to create an environment that has led to significant private investment in the downtown, Woodward / 696 and contiguous areas.  To a certain extent, property values throughout the entire community flourish when a downtown is vibrant and successful.

If you dissolve the DDA, essentially you are stating that the purposes for which it was created are accomplished.  The TIF lives on until it repays all bonded indebtedness, but none of the TIF revenue can be used for other purposes such as advertising, marketing, events, maintenance, wages etc. once you dissolve the DDA.  Then when the debts are paid off, the TIF is also dissolved.  The tax dollars now flow back to the City and all the other taxing jurisdictions.  While at first glance that might appear to be a good thing, the City is ineligible to continue to collect the $577,000 (in 2005/06 dollars) that the DDA was entitled to collect and utilize.  So total income available for whatever purpose in RO will be reduced by $577,000+ yearly.

To reduce budget confusion, maybe Don Johnson can find a way to show only the net proceeds from the school tax revenues in the DDA’s budget.  A note at the bottom could show how that number was derived.

It was cited that some resent what they see as a preferential diversion of taxes to the business community.  But it must not be forgotten that commercial properties, and passed on through lease agreements, the businesses, currently pay 13 to 15 mils more in taxes than homeowners, thanks to Proposal A.

Human

If the DDA is dissolved, many at City Hall will be affected.  The DDA currently contributes to the wages and fringes of 3 people in Planning, 2+ at the DPS, 2 police officers and the City Attorney, totaling $371,400 in the 2005/06 DDA budgets.  Plus it pays $52,000 for the Downtown Manager position.  Total - $423,400 yearly.  No DDA, no need for these positions.  The human toll is considerable.

Misc.

While the DDA has been criticized for not having a Master Plan, in fact it does.  It is called the ‘Development Plan’, and it is available on the City’s website.  The difference is really just a matter of semantics.

While many brick and mortar projects have been accomplished, there was little funding available in the past to “promote economic growth” downtown, another reason the DDA and TIF were created.  The Government felt strongly enough about this to enact PA 196 of 2004.  In short, this amendment allows TIF revenues to be spent to create, operate, and fund marketing initiatives that benefit only retail and general marketing of the downtown district.  Even the Government came to the realization that brick and mortar projects alone weren’t enough to foster economic growth.

In closing, the contributions and benefits of the DDA are enormous and we need to continue to capitalize on these opportunities.  Any dysfunction is easily rectified.  The DDA isn’t in “maintenance mode”, there is still much to do.  Its responsibilities cannot be directly met by City Hall and weren’t intended to be by legislation.  Dissolution of the DDA would cost, not save jobs.  The City would also be ineligible to collect $577,000+ in tax revenues.  Utilizing the FFH matrix, I can find NO compelling reason to dissolve the DDA, just the need to implement a few changes.  As missions are completed, sections of the DDA can be returned to the various taxing jurisdictions, so that everyone can enjoy the benefits of the increase in tax revenues.

Sandy Johnson